About us
Enhance Your Shopping Experience
Our baby products are designed to make your life easier and your baby's life happier. From feeding to sleeping, we have everything you need.
Start with your baby – find out what they need and give it to them.
Discover New Products
Our baby products are designed to make your life easier and your baby's life happier. From feeding to sleeping, we have everything you need.
Start with your baby – find out what they need and give it to them.
Everything is for your little one.
Few things are made with such care.
Meet our team
Dedicated professionals ensuring your baby's needs are met
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the baby products, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the baby product industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Aline Turner
Chief Technical Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors our team of baby product developers and looks after the community of parents.
Iris Joe
Chief Baby Product Officer
Iris, with her international experience, helps us easily understand the needs of parents and improves our products. She is determined to drive success and delivers her professional acumen to bring the company to the next level.